Mark Saxby: Social Media and Its Intergenerational Impact
Join Alastair Greener as he dives into the complexities of social media with Mark Saxby , founder of Positive Social. They discuss social media’s influence on younger generations…
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Since 1 September 2026, schools in England have been expected to be mobile phone-free by default throughout the school day, including breaktimes and lunchtime, under statutory guidance from the Department for Education. In our 2024 survey, 45% of under-16s with a phone were not allowed to use it at school at all. Schools now have one clear rule; at home, families still have to agree their own.
Since 1 September 2026, every school in England has been expected to be a mobile phone-free environment by default, throughout the school day, including breaktimes and lunchtime. The Department for Education's guidance on mobile phones in schools became statutory on 29 June 2026, and according to the House of Commons Library, Ofsted is to check schools' phone policies, and how they are carried out, in every inspection. The October 2026 half term, the first break under the new rules, is a good moment to take stock.
When I wrote about the plans in April 2026, my verdict was "about time too". I have delivered communication workshops in schools for over a decade, and most had already acted, but their approaches varied widely, from full bans to the far looser "never used, seen or heard". That inconsistency was part of the problem. Now there is one rule, in England at least. The harder question is what happens after pupils walk out of the gate.
The guidance is firm: "All schools should be mobile phone-free environments by default; anything other than this should be by exception only." Section 36 of the Children's Wellbeing and Schools Act 2026 requires schools to have regard to it.
Several details matter for families. Parents who need to reach their child during the day "should be directed to the school office". Staff "should not use their own mobile phone for personal reasons in front of pupils", which echoes a point I made in April: teachers using phones in student areas is sadly something I see too often. And schools can use sanctions "including confiscation and detentions". Exceptions cover needs such as a pupil's glucose monitor linked to their phone.
The new rules are a real change. In our 2024 survey of 4,067 people, 45% of under-16s with a phone were not allowed to use it at school at all, but 32% could use it at breaks or lunchtime, 19% only for emergencies and 4% said there were no restrictions. The government has said it will review the guidance and make any necessary changes by September 2027.
Base: under-16s with a phone Source: Communication Habits and Preferences 2024
For me, the reason is social development. School is one of the few places where young people can practise face-to-face communication, read social cues, build friendships and learn to deal with difference. Put a phone and social media into the mix and that opportunity shrinks fast.
It doesn't stop at the school gates either. These pupils are our future employees. If constant digital distraction replaces real interaction, we shouldn't be surprised when workplaces struggle with collaboration, feedback and communication across generations.
A statutory rule also removes the ongoing negotiation. Schools get clarity, and parents get backing when a child argues that everyone else is allowed.
For parents, the obvious change is the lunchtime message. If you were used to texting your child at 12.30, that now waits until home time, and anything urgent goes through the school office.
Pupils feel it too. In June 2025 I ran a workshop with a group of Year 9 pupils, 14-year-olds whose school was preparing to introduce locked pouches for phones during the day. They weren't thrilled, and predicted that the most determined would bring a second phone to get round the system (classic workaround thinking!). When I mentioned landlines as an emergency option, the verdict was that landlines are "so 1900s". What stood out was their argument against it: "What if there's an emergency? What if we need an ambulance or our parents need to get hold of us?"
That worry deserves a proper answer. For young people on the cusp between Gen Z and Gen Alpha, being contactable has always been normal. It is tempting for older generations like me to say we coped without phones, so they can too. But they aren't growing up in our world. Explain in advance how they would be reached, and how they would reach you.
I find students adapt well to school rules. They know the rule applies to everyone, and that level playing field helps. Home has no level playing field.
In our 2024 survey, 82% of under-16s had a mobile phone of their own, and 73% of Gen Alpha smartphone owners had one by the age of 10. Rules at home were patchier: 63% of 8 to 12 year olds and 50% of 13 to 15 year olds said there were rules for when and how they use their phone, and 29% of 13 to 15 year olds said there were none.
One parent shared that their 8-year-old had received a WhatsApp message at 2am, from another 8-year-old. That parent had a solid rule: no phones in bedrooms, with the device charging in the kitchen overnight. Not every family shares that approach, and the inconsistency puts pressure on parents and children alike. Children don't want to be the only one without the apps their friends use, and parents feel torn between setting boundaries and helping them fit in. Much of it, I think, comes down to peer pressure.
Ask how it is going. What do they do at break now, who do they talk to, what do they miss? Listen before you set any new rules.
Agree the emergency plan. Check how your school relays messages and make sure your child knows too.
Bring one school rule home, such as phones charging outside bedrooms overnight, and apply it to everyone in the house. We as adults need to set an example with our own phones, especially when we are with our children.
Talk to other parents. Because so much of this is peer pressure, it helps when parents agree together, as some at one Hertfordshire school did when they pledged to delay smartphones (I wrote about them in 2024 in a post on keeping phones out of schools).
Don't assume. In 2023 I wrote about headlines claiming Gen Z were swapping smartphones for "dumb" phones. I had yet to meet anyone who had done it, but the story pointed to something real: some young people want a healthier balance too. Ask them what would help.
I talked about raising children in a smartphone world with Joe Rowntree on the podcast, and former headteacher Nick Bowen explained why today's students question more. Our guide to Generation Alpha covers how the youngest pupils communicate.
So, what has a phone-free school day changed in your house?
Since 1 September 2026, schools in England have been expected to follow statutory guidance that makes them mobile phone-free environments by default, with anything else by exception only. Under the guidance, phone use should be prohibited throughout the school day, including lessons, breaktimes and lunchtime. The guidance became statutory on 29 June 2026.
Through the school office. The Department for Education's guidance says parents who need to contact their child during the school day should be directed to the school office, where staff should know the school's policy on relaying messages. Schools should explain their phone policy, and the reasons for it, to parents.
Yes. According to the House of Commons Library, Ofsted is to assess schools' mobile phone policies and how they are implemented in every school inspection. The government has said it will review the guidance and make any necessary changes by September 2027. The rules apply to England only.
Talk to Alastair about communication across the generations for your school, your staff or your parents.
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