Gen Z is often credited with reshaping our language, introducing words, phrases, and communication styles that feel fresh, bold, and reflective of the times. For example Brat’ has been named the word of the year by Collins Dictionary thanks to Charli XCX, with Taylor Swift and TikTok. The image shows some others and they are all written in “Eras” font – perhaps a nod to Taylor Swifts sell out tour.  

While it’s easy to see these changes and think they’re unique to Gen Z, this evolution is actually part of a much broader trend. Language is always evolving, and it’s usually led by the youth of the day. Every younger generation has influenced language, introducing words and concepts that push boundaries, capture new experiences, and sometimes challenge the status quo.

Think about slang from the 60s, 80s, or even early 2000s. Each era brought its own linguistic flavour, and each time, younger generations were leading the way. It’s how language adapts, absorbs, and stays relevant. Gen Z might be leading the charge today with terms like “lit,” “vibe check,” and “simp,” but in the future just wait for Gen Alpha to take the reins, and leave their own mark on the way we communicate before handing over the baton to Gen Beta, the first of whom will be born in 2025

This constant shift, driven by the younger generations, shows the wonderful adaptive and vibrant nature of language. As older generations (and boomers like me), embracing these changes keeps us connected, responsive, and aware of the evolving ways we can express ideas and emotions.

After all, language isn’t static, it’s a living, breathing reflection of our linguistic journey – and we should celebrate it.