2026: the year the generations feel different in the UK
2026 is a year of generational milestones. The youngest Millennials turn 30, the oldest Baby Boomers turn 80, the oldest Gen Z turn 29, the oldest Generation Alpha turn 13 and…
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Framed by our generation, not defined by it
We are framed by our generation, not defined by it. In this personal piece Alastair Greener explains the idea behind his work, why generational insight is useful as a lens and…
Gen Z vs Millennials at work: what 4,067 UK people told us
Gen Z and Millennials are often lumped together as "young workers", but our 2024 UK survey of 4,067 people shows where they differ. 81% of 18 to 21 year olds are ambitious to move up…
How each generation prefers to communicate, ranked by UK data
WhatsApp is the most common way to contact friends and family for every generation in our 2024 UK survey of 4,067 people except the Silent Generation, who phone first (47%). This…
How often does Gen Z want feedback at work? UK data answers
45% of Gen Z workers want feedback from their boss at least weekly, according to our 2024 UK survey of 4,067 people, compared with 17% of Baby Boomers who want it only once a year. 41%…
How to run events for a multigenerational audience: a guide
A conference audience now spans four working generations, and our 2024 UK survey of 4,067 people shows they want different things. 32% of 22 to 27 year olds would rather network…
Is the phone call dying? What 4,067 people said about calls
The phone call is not dying, but voicemail is. In our 2024 UK survey of 4,067 people, 39% like speaking on the phone and do it a lot, while only 26% would leave a voicemail if a call…
Reverse mentoring: what it is, why it matters, how to do it
Reverse mentoring pairs a junior employee with a senior colleague so that knowledge, usually about technology, culture or the experience of being young in the organisation, flows…
Why won’t Gen Z work in the office?
It’s a popular and very common question, but it’s the wrong one. I believe a better one might be: “How can we encourage Gen Z to come to the workplace?” I think it’s a mistake to…
Why are baby boomers flying high
This weekend, some friends told me about baby boomers they know starting brand new careers in their 50s and 60s as cabin crew for British Airways. It’s a fascinating move that’s…
Who is the AI generation?
We love to pigeonhole generations, don’t we? But when it comes to AI, it’s not just one generation. More and more of us are using AI today, and interestingly, Gartner refers to 2024 in…
Who are you listening to and who do you trust?
Do you still listen to friends, family and experts when making decisions? How much does social media affect your thinking? This is something I’m interested in in our 2024 Communication…
To engage all generations try “Festivalisation”
If you haven’t heard of festivalisation , you’re not alone, but it’s getting more and more people’s attention. The reason is because traditional conferences rarely capture attention…
Should we keep phones out of schools?
With child mental health concerns at an all-time high, and only three weeks into the new school year, the debate around mobile phones in schools is heating up again. A school in…
It’s good to see Gen Z paramedics are being taught interpersonal skills
In my work understanding generational differences, I love engaging with individuals from various age groups. Recently, while donating blood, I spoke with a 21-year-old nurse studying…
Is it OK to use an elipsis?
Who would have thought punctuation could cause offence but there is a real generational divide over the ellipsis? Those three little dots have become a surprising battleground between…
I just don’t get Gen Z
This is what I constantly hear from employers I meet, so what can we do to help them understand and work with this generation? We currently have 4 generations in the workforce, and…
How were your exam results?
Ok, that might have been a long time ago but today in the UK hundreds of thousands of young Gen Z students are getting their A-level, T-level, BTec Nationals, and other Level 3 results…
How do you understand a generation?
In today’s workplace, we’re witnessing the unique dynamics of up to five different generations working side by side. This mix brings valuable perspectives but also poses challenges…
Don’t phone: I won’t answer
That’s what I would say if I was a Gen Z or Millennial according to a Uswitch Survey that found a quarter of 18 to 34 year olds never answer their phones.
Can I call you on a landline?
How often do you hear that nowadays because I finally did it, my new broadband package doesn’t include a landline. I’m probably behind the curve here because in the UK, landlines are…
Are we more individualistic than ever and what does that mean?
You may recall the quote about being individual in the Monty Python Film “Life of Brian” but the concept of individualism has been around for centuries. In the 5th century BC Socrates…
Are GenZ are changing our language?
Gen Z is often credited with reshaping our language, introducing words, phrases, and communication styles that feel fresh, bold, and reflective of the times. For example Brat’ has been…
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