Alastair is currently writing a book on generational communication based on his study of how the generations communicate in 2024. The book will look at generational thinking as well as the accepted views of generational behaviour.

The book will include an in-depth analysis of the survey conducted in the summer of 2024. In it over 4,000 people from all generations indicated their communication preferences revealing some fascinating insights as well as busting some generational myths.

This will be one of the first studies into Generation Alpha (aged up top 13 years old) and how they communicate at home and in school.

Look out for press releases later in 2025