This is what I constantly hear from employers I meet, so what can we do to help them understand and work with this generation? We currently have 4 generations in the workforce, and according to Glassdoor there are now more Gen Z (now aged between 13 and 27) than Baby Boomers (who are now all over 60) in the workplace.

The shift of young employees replacing older retiring ones is hardly new, but organizations are scrambling to understand how to engage and manage this very different generation. I’m reading a fascinating new book on Generations by Jean M. Twenge, professor of psychology at San Diego State University where she offers crucial insights for companies seeking to adapt. She talks about what sets Gen Z apart and what companies can do to engage with them.

For starters, this generation values making a difference. Unlike previous generations, Gen Z is less motivated by promises of exciting work or office friendships. Instead, they seek jobs that make a positive impact on others and society.

Another key factor is work-life balance. Gen Z is less willing to work overtime and places a higher value on flexibility. According to our survey of 110 HR managers last year we found that expectations of working hours was the biggest generational difference they are seeing. Companies may and do complain about this but they need to consider offering remote work options and streamline processes. This will help Gen Z work efficiently while maintaining their personal lives and this approach will help employers retain their best talent.

Mental health is also front and centre for Gen Z. They’re more likely to ask about mental health benefits and take time off for “mental health days.” Employers must prioritize wellness initiatives to attract and retain this talent.

It would also appear that Gen Z is not as entitled as the stereotype would suggest. In fact, they’re more realistic and less optimistic than Millennials, but they do need more guidance and mentorship as they navigate early adulthood.

The workplace is evolving, and Gen Z is bringing changes that will leave a lasting impact. For companies willing to adapt, these shifts present an opportunity to create a more empathetic, flexible, and socially conscious work environment. The good news is that our survey of HR managers found that organisations are willing to adapt – they just need help in understanding how they do that. If they do adapt this will help their workforce while having a positive impact on their bottom line.

Do you understand Gen Z in your workplace?